Why the furniture of traditional advertising fails within a social media context

Dave Cushman at Faster future blogspot has put together a slide deck explaining the above principal

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Nice one Dave and JMac adds his own contribution

All good stuff and of course this all comes down to communication based not upon Interruption but Engagement

As Bill Gates was quoted as saying

the first digital decade, centred on the keyboard and the mouse, is over. The second digital decade will be more focused on connecting people

Comments

[david cushman]

Right on Al! Cheers for the link. We missed you at eat n tweet today!